If you think fashion is only for the runway or the red carpet, then think again! Fashion has taken to the skies, with airlines rolling out stylish new looks for their staff and sleek amenities to upgrade the in-flight experience. Gone are the days of drab uniforms and bare-bones economy class. Today’s savvy traveler can expect a veritable fashion show from check-in to landing.
Runway Ready Flight Attendants Leading the charge are trendsetting airlines outfitting their crew members in chic ensembles designed by major fashion houses. Air France’s new uniforms were created by French fashion designer Claudie Palasse, featuring elegant dresses for women and modern suits for men in the airline’s signature navy blue palette. Not to be outdone, Alaska Airlines partnered with iconic American designer Luly Yang to craft sophisticated yet practical looks with a west coast vibe.
But it’s not just the cuts and colors making a statement. Many airlines are embracing more eco-friendly fabrics like stretchy wool blends that are wrinkle-resistant and wick away moisture, ideal for the demanding conditions flight attendants face. Trendy accents like scarves, leather gloves, and fabrics with a metallic sheen add a luxe touch of glamour.
Accessories are also getting a major upgrade, with airlines springing for superior leather goods. British Airways invested in sturdy bags from British brand Tali to keep everything in its place, while Hainan Airlines commissioned Italian luxury brand Balestra to create stylish leather handbags for its female crew.
First Class Loungewear But the fashion-forward thinking doesn’t stop at the uniform. Many airlines are now offering stylish loungewear for premium passengers to relax in comfort and style on long-haul flights. Leading the pack is Dubai-based Emirates, who provides ultra-soft loungewear for First and Business class guests on most long flights. The sleek charcoal suits feature the iconic Emirates pattern and are perfect for catching some shuteye or freshening up before landing.
Other airlines turning to loungewear include Air Canada’s high-end Signature Class, who can change into cozy bamboo-blend shirts and pants by Canadian athleticwear brand Lolë. Not to be outdone, American Airlines added soft black loungewear for premium passengers on select international flights. The unisex sets allow flyers to arrive feeling relaxed and refreshed.
Luxury Amenity Kits Speaking of premium amenities, airlines have elevated their in-flight personal kits with luxury skincare and stylish bags. Many partner with beloved skincare brands to provide high-end samples perfect for refreshing and rehydrating during that long-haul flight. United’s Polaris business class features sleek amenity cases filled with treats from luxury brands like Philosophy and Cowshed. Delta’s TUMI amenity kits for international business class passengers include travel essentials like Malin + Goetz lip balm and hand lotion, a trendy sleep mask, and stylish faux leather pouches.
But it’s not just the big global carriers getting in on the amenity action. Smaller boutique airlines are also embracing the luxury amenity kit trend. European upstart Air Lingus unveiled new business class kits filled with natural Irish skincare products like lip balms and hydrating face mists from brands like Voya and Edvard & Pink. Even low-cost carrier JetBlue stepped up their game with new corporate kits for Mint premium transcontinental flyers featuring Bathing Culture products.
From Tarmac to Runway When it comes to on-board fashion and amenities, airlines are finally catching up with their glamorous marketing images. Flying was once an ultra-exclusive activity where swanky attire was par for the course. But as air travel became more affordable and commonplace, the focus shifted to function over form. Now carriers are re-embracing the luxe in-flight experience with dashing uniforms, sumptuous lounge-wear, and indulgent personal kits. Because who says you can’t feel like a million bucks while jetting cross-country or across the world?
For frequent flyers and fashionistas alike, this elevated sartorial direction is a welcome development. After all, looking fantastic is half the battle when it comes to feeling refreshed and rejuvenated. And airlines are bringing their A-game with sleek designs that not only elevate their brand image but enhance passenger comfort and confidence. So the next time you prepare for takeoff, make sure you pack a few stylish travel pieces – the airline may just outshine you!